Designing for engagement at the University of Washington’s Intramural Activities Building.
Digital Display Design
for Fall Programs
As the Graphic Designer for UW Recreation, I was tasked to create a series of vibrant and engaging digital displays that highlight the diverse programs available to students and the campus community for the Fall 2024 quarter. Each display was designed to capture the essence of movement, wellness, and exploration. I focused on bold visuals, dynamic typography, and a cohesive brand aesthetic.
MY ROLES
_Research
_Visual Language Development
_Production + Testing
Personal Training Icon Design
for Fusion App
With the launch of some new organization for personal training sessions, I had the opportunity to redesign and upgrade UW Recreation’s icons for a more visually engaging and user-friendly experience.
I created a cohesive set of icons representing four different individual package sizes as well as four different partner package sizes. Every package included both in-person and virtual formats, ensuring clarity and consistency across platforms. Additionally, I refreshed the New Client Session icon to make it more inviting and welcoming. For the Customized Training Program, I replaced the generic placeholder with a tailored design that better reflects its purpose as a structured, self-guided four-week plan.
The result is a set of modern, eye-catching icons that enhance the digital experience while maintaining the energy and professionalism of UW Recreation.
MY ROLES
_Research
_Visual Language Development
_Symbol Design
